---
title: "Lead Scoring in ClearCRM"
description: "This article is about the Lead Scoring section of Marketing Module in ClearCRM."
url: https://help.clearcrm.com/en/articles/10837147-lead-scoring-in-clearcrm
collection: "Marketing"
updated: 2026-09-02
language: en
---

# Lead Scoring in ClearCRM

This article is about the Lead Scoring section of Marketing Module in ClearCRM.

The **Lead Scoring** section in ClearCRM helps businesses evaluate and prioritize leads based on their actions and engagement. This feature allows users to assign scores to leads, making it easier to identify high-potential prospects for sales and marketing efforts.

## **Navigating the Lead Scoring Dashboard**

To access Lead Scoring:

1.  Click on **Marketing** in the left-side menu.
    
2.  Select **Lead Scoring** from the submenu.
    

## **Dashboard Overview**

The Lead Scoring dashboard consists of a table with the following columns:

-   **ID** – Unique identifier for each lead scoring rule.
    
-   **Name** – The title of the scoring rule.
    
-   **Category** – Classification of the scoring rule.
    
-   **Date Added** – When the scoring rule was created.
    

Above the table, you will find:

-   **Category Dropdown** – Allows filtering the lead scoring rules based on their category.
    
-   **"Add New Point Action" Button** – Enables users to create a new scoring rule.
    

* * *

## **Managing Existing Lead Scoring Rules**

-   Click on a rule to **edit** or **delete** it.
    
-   Use the **search** or **filter** options to locate specific rules.
    
-   Adjust point values or triggers as needed to refine lead prioritization.
    

Lead Scoring helps teams focus on leads that are more likely to convert, improving efficiency and success in marketing campaigns.