---
title: "Adding a New Lead Scoring Rule in ClearCRM"
description: "This article explains adding new point action rule for Lead Scoring in Marketing Module in ClearCRM."
url: https://help.clearcrm.com/en/articles/10837756-adding-a-new-lead-scoring-rule-in-clearcrm
collection: "Marketing"
updated: 2026-03-30
language: en
---

# Adding a New Lead Scoring Rule in ClearCRM

This article explains adding new point action rule for Lead Scoring in Marketing Module in ClearCRM.

The **Lead Scoring** feature in ClearCRM allows users to assign points to leads based on their actions, helping businesses prioritize high-value prospects. This article explains how to create a new lead scoring rule.

## **Creating a Lead Scoring Rule**

1.  **Navigate to Lead Scoring**
    
    -   Click **Marketing** in the left menu.
        
    -   Select **Lead Scoring** from the submenu.
        
    -   Click the **"Add New Point Action"** button at the top.
        
2.  **Fill in the Rule Details**
    
    -   **Name** (_Required_) – Enter a name for the scoring rule.
        
    -   **Category** – Select a category from the dropdown.
        
    -   **Published** – Choose whether the rule is active (_Yes_ is checked by default).
        
    -   **Description** – Add a brief description of the rule.
        
3.  **Define the Trigger Action**
    
    -   Locate the dropdown labeled **"When a contact..."**.
        
    -   Choose one of the following actions that will trigger the score change:
        
        -   **Downloads an asset**
            
        -   **Is sent an email**
            
        -   **Opens an email**
            
        -   **Submits a form**
            
4.  **Assign Points**
    
    -   Enter the number of points to be added or deducted in the **"Change Points (+/-)"** field.
        
5.  **Additional Options**
    
    -   **Add points by Country** – Check this box if you want to assign points based on the contact's country (_Unchecked by default_).
        
6.  **Save the Rule**
    
    -   Click **Save** to finalize the scoring rule.
        

By setting up lead scoring rules, teams can focus on engaged leads and improve marketing effectiveness.